P7 Eden P7 Westlands


GroceryAid Barcode


GroceryAid has been providing emotional, practical, and financial support for grocery colleagues since 1857.

Dee Bee are proud to support GroceryAid . Our own trading director – Andy Morrison – is Chair of the North East regional branch, and has a committee of industry supporters who arrange a number of events to raise much needed funds.


Andy comments “I’ve been involved with the charity more or less since I started in the industry. I’ve been lucky enough to have some fantastic roles in Grocery and some great experiences, but I am aware that in all the businesses I’ve worked in, it really is a team, and some of that team can be facing hardship. I want to give something back to support those who have supported me, and so I’m still supporting GroceryAid some 30 years after being introduced to it

Spending over £5m annually and supporting thousands of people in need, GroceryAid work in partnership with hundreds of supporters across the trade including:

  • Wholesalers
  • Convenience Stores
  • Independents
  • Multiple Retailers
  • Manufacturers
  • Service providers

GroceryAid can help with a wide range of topics including mental health and wellbeing support, family and relationship advice, debt management, back to work support, and counselling. Specialist counsellors are also available for those who have experienced a traumatic incident through the Workplace Critical Incident support.

Andy Morrison – “The critical incident support can be of real help to you if you or your staff are  involved in an incident  – were aware that you, our customers are facing higher and higher levels of violence in your stores, often with little support from the police and other services . Critical incident support can give you that help


Financial grants can help those who may be experiencing hardship due to a change in circumstances*. This could help someone fleeing domestic violence moving into a secure home, help towards rent arrears to keep a grocery colleague in their home or support where a household has seen a reduction in income due to ill health.

08088 021 122

In addition to this support, the charity’s Covid-19 Fund has been established to provide enhanced support for colleagues during this unprecedented period, with mental health support, financial grants, and bereavement financial assistance*.

*subject to meeting eligibility criteria

If you or a colleague are struggling and feel like there is nowhere to turn, please get in touch to see if GroceryAid can help. The freephone Helpline is completely confidential and available 24 hours a day, seven days a week, all year round. Or you can access support via their website.

Visit GroceryAid – HERE for information on all the support available . All of these services are available to you and your stores staff.

  • Covid-19 Advice & Support
  • Emotional Support
  • Counselling
  • Relationship Advice
  • Workplace Critical Incident Support
  • Financial Assistance
  • Health & Wellbeing Support
  • Woebot
  • Mental Wellbeing Young People
  • Debt Advice
  • Legal Advice

Remember, all of these services are available to you and your stores staff FREE – download a poster for your staff noticeboard HERE

08088 021 122

 Dee Bee – proud to support GroceryAid