What a difference Today’s make.

Todays logo

Who are Today’s?

UK’s largest independent buying group with a buying power in excess of £5.7bn.

Nearly 30 year’s experience within the industry.

Over 150 independent wholesale members across the UK.

Over 450 independent retailers trading under a Today’s or Day-Today fascia.

Over 1,600 independent retailers enjoying the benefits of the Today’s Retail Club promotional programme.

Nationwide coverage through Today’s fascia’s, own label branded products, and industry leading awards.

Todays group
Dee Bee Trade Day

Why Dee Bee’s ?

Providing a flexible ordering facility for retailers including, Fax, Telesales, EPOS and an online ordering facility available 24hrs a day 7 days a week.

Regular Trade Days providing excellent bespoke promotional deals throughout the year for their members.

Excellent support from a dedicated BDM who will support you to ensure you are stocking the right product range at the right price to deliver a profitable working margin.

Why Today’s?

Today’s formats are designed to meet all your individual trading needs and include:

  • Today’s Extra
  • Today’s Local
  • Today’s Express
  • Today’s Drinks

Our Business Development Manager (BDM) will provide a new layout if appropriate and your store will be re-merchandised to the latest category plans with ongoing support provided through the Today’sPlan For Profit” range guide and toolkit.

Stores are rebranded and include a fascia, window graphics and internal signage to a high standard.

Staff uniform including tabards, polo shirts, sweatshirts and trousers are all available in corporate colours to create a professional image to your customer.

Todays symbol store
Todays promotion


Strong nationwide promotional programme covering grocery, impulse, licensed and non-foods.

17, three weekly, promotions annually with free POS support to help retailers compete in the market place.

Personalised consumer leaflets and in-store point of sale (POS) including eye-catching window posters and shelf talkers to really get your store noticed.

Enhanced POS kits available for larger store formats and generic POS including bus stops, and shelf edge strips to highlight your great offers in-store.

Why Today’s?

Retailers receive consumer leaflets to distribute to consumers as well as up to 6 window posters and shelf edge POS for every featured promotion, every three weeks 17 times a year.

Today’s award winning brands, consisting of over 130 products:

Ongoing support from your local independent wholesaler and your dedicated BDM.

Legal and financial advice plus training on licence and lottery applications

Chill and freeze drop shipment provision provided via Nisa Chill & Freeze

Drop Shipment and Support Services available to improve your sales and reduce costs

Todays products

To find out how you can become a Today’s retailer, request a call back from our Sales Director Kevin Kirkbride by filling in the following

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