Forest Pines May 2024
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Online Trade Exhibition

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Record sales for Dee Bee Wholesale for its online trade exhibition

Unable to hold its usual May trade exhibition at Forest Pines (DoubleTree by Hilton, Forest Pines Golf and Spa Report), Dee Bees Wholesale in Grimsby quickly adapted to offering an online trade show and has smashed its usual sales total with a turnover of close to £1 million.

Andy Morrison, Trading Director for Dee Bee Wholesale said: “We are absolutely thrilled it has been such a success. As soon as the pandemic started we had to start thinking how we could offer our trade exhibition online within six weeks to do it. This has been achieved with the support from our fantastic team at Grimsby and Hull as well as our wonderful suppliers.

“Our trade show has been running for many years and is a key date in many of our customers and suppliers’ diaries so it was essential that we find a technological solution to hosting it.  The response has been absolutely unprecedented with many of our customers visiting the site to take advantage of our exceptional deals and we have sold 50,000 cases. We are already considering options for future dates and have really set ourselves a challenge to do better than this!