We are delighted to announce that Steve Duthie of Today’s Local, Cleethorpes, a customer of Dee Bee Wholesale has won a Renault Kangoo Van in the Today’s ‘Big Brand Event’ campaign courtesy of Heineken. The Big Brand Event is a year long Today’s Group campaign targeting independent retailers that was developed to provide members and suppliers of Today’s Group with a strong mechanic to drive sales and profit in depot. During each promotional period a brand owner is given exclusivity of a number of pages in the Today’s National brochure to promote exclusive deals, category information and independent retailer facing competitions.
Today’s Group partnered with brand owner Heineken to provide customers of Unitas member wholesalers with access to exclusive deals across the Heineken range and the chance to ‘Win a Van’ to support the launch of Heineken 440ml cans.
Store owner Steve said “It’s excellent to have won the Van courtesy of Heineken. The competition was simple to enter, all I had to do was text my details after purchasing Heineken 440ml when it was on promotion in the Big Brand Event. I always look out for the Big Brand Event deals available through Dee Bee Wholesale, and I’ll be entering as many of the future competitions as I can!”.
Full details of the Big Brand Event campaigns are available in the National brochures, that can be picked up in Unitas Wholesale member depots or viewed online at www.todays.co.uk/events/bigbrandevent.
