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Dee Bee Announces Acquisition of Hull Drinks Firm

Leading wholesale operator, Dee Bee, has acquired the successful Hull drinks business, Kingston Beer Supplies, for an undisclosed sum.

Based at Mount Pleasant, Kingston Beer Supplies was established in 2008 by licence trade entrepreneur Milan Tojagic and has grown to become one of the driving forces in the on-trade drinks sector in this region.

The business will be incorporated into Dee Bee’s wholesale depot on Leads Road, Hull.

Milan, who lives in Beverley, said he had taken the business from a standing start to an annual turnover of more than £1m. He added: “We have been supplying pubs, restaurants and hotels throughout Hull and East Yorkshire and we are delighted to see the business move into the excellent hands of Dee Bee, a very professional and ambitious company that will continue to provide a top-flight service to our customer base.”

“I will be working with Dee Bee as a consultant to oversee a smooth transition and my two drivers are also being taken into the Dee Bee business.”

Dee Bee is part of the Grimsby-based Ramsden Group. Managing director Nick Ramsden said the acquisition was yet another key step forward for the Hull depot, which opened for business in April, last year. Since then, it has developed a wide customer base across the North Bank and into North Yorkshire and recently took over some of the delivered business from the Dee Bee operation in Grimsby.

Nick added: “Milan has a wealth of experience in the on-trade and the integration of Kingston Beer Supplies into our Dee Bee operation will significantly strengthen our business in Hull. The two companies might be very different in size but they have some important synergies which will no doubt result in a smooth transition.

Almost 40 new jobs were created when the Ramsden Group returned the Dee Bee brand to Hull after an absence of more than 25 years. The Leads Road store provides 70,000 sq. ft. of space and a range of 6,000 different products, including alcohol, snacks, confectionary, grocery and catering.